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Local company wins awards for motivation campaigns
Chester company, Capital Incentives & Motivation recently won two awards at the Motivation Awards for motivation campaigns developed for Nissan Finance and Bank of Scotland.
Bank of Scotland Asset Finance's campaign which won the award for 'Best Staff Loyalty Programme', increased job satisfaction and loyalty among staff. With the title, Be a Winner, the programme awarded bonuses based on performance alongside tactical activity offering prizes and vouchers.
Nissan Finance's programme, which won 'Best use of incentive travel' increased sales of its insurance and finance products among Nissan dealers. The web-based programme, called 'Castaway' involved a high-impact communications campaign focusing on an incentive trip to the Seychelles.
Bank of Scotland Asset Finance's campaign, developed by motivation agency Capital Incentives & Motivation, increased job satisfaction and loyalty among staff. With the title, "Be a Winner", the programme awarded bonuses based on performance alongside tactical activity offering prizes and vouchers.
The Motivation Awards 2004, which are in their third year, are aimed at recognising excellence in all areas of staff motivation and performance improvement.
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