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Boots teams up with Capital Incentives to offer £100 spending spree to Capital Bond recipients
Boots recently teamed up with Capital Incentives & Motivation, one of the UK’s leading incentive and motivation specialists to give Capital Bond recipients the chance to win a prize.
Boots, one of the top three most popular Capital Bond retailers, gave recipients the opportunity to enter a prize draw to win £100 worth of Boots Gift Vouchers. This was communicated in a special promotional flyer which was sent out with all Capital Bond voucher awards.
The competition proved to be a huge success with an excellent response rate. The lucky winner was Kirsty Boast from Siemens Communications who stocked up on the complete range of Olay Skincare – "no more wrinkles!"
Andrew Bailey, Boots Corporate Account Manager said, “With a wide range of gifts and products available we were delighted to offer Boots Gift Vouchers as a premium in this promotion. Working with Capital Incentives allows us to target Boots Gift Vouchers to a diverse audience in a highly effective way”.
Capital Bond vouchers look and feel like bank notes and are accepted by over 120 high street chains, hotels and travel agents including Boots, De Vere Hotels, Debenhams, Harvester restaurants, House of Fraser and Thresher Group. Available in denominations of £1, £5, £10, and £20, they are also accepted by a number of independent retailers and a ‘Select Service’ allows recipients to spend Capital Bonds at outlets who have not yet joined the independent retailer network.
Andrew added, "Due to the success of the prize draw we will be looking to run similar promotions soon".
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