RENAULT GET INTO GEAR WITH CAPITAL INCENTIVES

Renault Financial Services (RFS) has re-launched its popular ‘Get into Gear’ incentive programme, collaborating with leading incentive and motivation specialists Capital Incentives since its launch in 2000.

‘Get into Gear Le Tour’, which is running until December 2003, is targeted at approximately 1,500 sales executives within a network of 250 dealerships, who will be rewarded for their sales of Renault Selections agreements.

For the 2003 programme, Capital Incentives has introduced a ‘Tour de France’ theme, moving away from the successful Grand Prix theme of 2002. ‘Get into Gear Le Tour’ scratch cards include patches which are scratched off along the tour, a welcome brochure to the programme in the style of a route map and themed letterhead for ongoing communication.

Each new Renault Selections agreement sold is rewarded with a ‘Get into Gear Le Tour’ scratch card. Every scratch card is worth a guaranteed award with rewards dispensed in the form of Capital Bond vouchers which can be redeemed in well over 100 high street outlets.

The RFS team saw a 15% increase in Renault Selections sales from 2001 to 2002 and a 19% increase for Selections agreements for the Megane which can be attributed in part to the ‘Get into Gear’ incentive programme.

“’Get into Gear’ is firmly established as a strong brand that has become synonymous with Renault Selections but we wanted a slightly different focus for 2003. We knew Capital Incentives would provide us with an excellent concept as they have successfully administered and run ‘Get into Gear’ for us since 2000, and we thought ‘Get into Gear Le Tour’ was inspired. We are confident that it will lead to a further increase of sales for Renault Selections during 2003.”


- Renault Financial Services (RFS) have been specialists in motor finance since 1975. Their finance range includes Renault Selections, Hire Purchase, Gap Insurance Protection and Credit Protection Insurance. RFS are innovative with their products and services and pride themselves in offering top quality services that Renault customers have come to expect from Renault’s in house finance company.