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Incentive Award Card is Star Performer in Year End Results for Capital Incentives & Motivation
Capital Incentives & Motivation, one of the UK’s leading incentive and motivation specialists has just completed its best year ever!
In the year ending 28 February 2003, the company’s turnover exceeded £50 million for the first time as its sales grew by 9.1% compared with the previous year. This performance was achieved by increasing sales to existing clients and by expanding its client base to over 1,700 companies.
The star performer was the Incentive Award Card, Capital Incentives’ market leading stored value card. The number of cards issued grew by 38% and the value of the awards paid through the card rose by an astonishing 56%.
Capital Bonds grew by 4%, a slightly slower growth rate than last year but still a positive step forward in a difficult year for the industry.
Graham Povey, Managing Director of Capital Incentives & Motivation says, "Our strategy of delivering innovative and motivational awards without charging our clients hefty management fees has served us well in the recent economic climate.
The dramatic growth of our Incentive Award Card seems to reflect the increasing interest in electronic voucher solutions. The card is proving to be particularly popular for third party dealers or distributor incentives schemes when the Card is often personalised with the client’s branding and therefore becomes a real marketing tool. The early signs are that this growth is accelerating in 2003.
Furthermore, we are also seeing clients return to using overseas incentive travel and we have a very encouraging order book for the next 12 months. Incentive Travel is still the best motivator for top performers and we are finding that companies are happy to send their winners overseas although the trend is very much towards short-haul rather than long-haul destinations”.
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