Bank of Scotland Incentivises Dealers with Capital Incentives 

Bank of Scotland LCV (Light Commercial Vehicles) has launched its 2003 incentive scheme for third party dealers selling insurance products, working in conjunction with incentive and motivation specialists Capital Incentives.

LCV Golf Masters rewards over 1000 third party dealers selling lease and hire purchase agreements for Bank of Scotland LCV.

Each seller of a lease agreement or hire purchase agreement is rewarded with one of two types of golf themed scratch card worth different award values and with a gamble option giving participants the chance to increase their awards.

Scratch card awards are in the form of Capital Bonds, the popular ‘multi-choice’ vouchers which can be spent in well over 100 high street outlets including Boots, Debenhams, Comet, BHS, House of Fraser, HMV and WH Smith.

As the focus of the programme is on increasing lease agreements, scratch cards earned for these deals are worth higher award values.  In addition, if the agreement is sold with Guaranteed Asset Protection, there are more reward benefits. Participants receive a collector card, giving them the opportunity to earn an extra loyalty bonus by collecting a set of 12 golf club collector cards.  They also gain immediate entry into a quarterly prize draw with the chance to win a Capital Experience leisure day or holiday budget.

Bank of Scotland LCV has been working with Capital Incentives since 1984 on many full service incentive programmes. The last programme ran for over two years and had a successful Grand Prix theme but it was decided that a new motivational angle was needed for the 2003 programme.

Mark Ripley, Senior Director of Bank of Scotland LCV, commented: “Sport  is a popular choice with our dealers and golf is one of their favourite pastimes. Capital Incentives has developed an exciting golf themed programme with many different reward elements to appeal to all tastes; Capital Bond vouchers, Capital Experiences and travel are all inspiring and motivating.”

Capital Incentives is implementing a full service incentive programme for Bank of Scotland LCV including programme administration, results reporting, award fulfilment, organisation of holiday prizes, design and print of all literature, tax reporting and evaluation.