Shire Leasing selects Capital Incentives & Motivation for third-party incentive programme

Background
Shire Leasing is one of the largest business-to-business leasing companies in the UK.  It is a professional, approachable company that is focused on designing industry-specific finance packages, allowing business equipment suppliers to increase their sales and profitability.

Objectives
Shire Leasing wanted to introduce an incentive scheme in the office, telecoms and IT equipment sector to both encourage loyalty among its target audience of business equipment suppliers and aid business retention, as well as increasing business.

Specifically, it wanted a scheme that could carry the Shire Leasing branding and one that involved minimum administration, while ensuring that payments were secure.

Solution
Shire Leasing selected Capital Incentives & Motivation to deliver the third-party incentive programme.

The incentive scheme uses Capital Incentives’ Incentive Award Card, a stored value incentive card that works in the same way as a debit card, with recipients able to spend up to the balance available.  Once the payments have been credited to the card, they can be spent instantly at any of the 20 million Visa outlets worldwide.

There are currently 200-300 cards in circulation, with participants being awarded commission per deal sold. The payments are loaded on to the Incentive Award Card and the recipient is then notified of the balance available to spend.  Cardholders also receive a monthly statement itemising purchases made and current available balance.

The Incentive Award Card is fully personalised with the name of the recipient and is branded with the Shire Leasing logo and corporate colours.

Results
Helen Lumb, Finance Director at Shire Leasing, said: “The Incentive Award Card is ideally suited to our needs as it is ideal for making regular payments.  The recipients value the choice it gives them as they can use it to purchase practically anything they desire and it has certainly contributed to both business retention and increased levels of business. In the last quarter alone, we have seen business increase by 9%.”