DHL UK selects Capital Incentives & Motivation for long service award scheme

Background
DHL UK is the UK arm of the global market leader of the international express and logistics industry, which specialises in providing innovative and customised solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport and logistics solutions, combined with worldwide coverage and an in-depth understanding of local markets.

DHL is 100% owned by Deutsche Post World Net.

Objectives
All of the companies within the DHL group have recently been re-branded and DHL UK wanted to reinforce this with a universal long service award scheme that would bring all areas of DHL UK together.

Over 20,000 participants across all aspects of the business are taking part in the scheme.

Solution and Operation
DHL UK selected Capital Incentives & Motivation to deliver the long service award programme entitled ‘Reflecting Your Value.’

Participants are eligible for awards based on their length of service for DHL at the following times: 10 years, 20 years and 30 years.

There are also awards for 25 and 40 years service. These are presented at an annual event as they are seen as landmark timings and the awards are issued by the Managing Director direct to the individuals.

Participants are awarded Capital Bonds vouchers, which can be redeemed in over 140 popular stores including Selfridges, Hamleys, Boots and WH Smith as well as leading restaurant chains such as Beefeater, TGI Fridays and Brewers Fayre.

Capital Incentives & Motivation administers the scheme including distribution of awards, data and tax reporting and DHL also used Capital Incentives’ studio services for the design of Capital Bond presentation wallets.  Framed certificates were also produced for the recipients.

Results
Within the last year DHL has presented over £250k worth of long service awards, helping to establish and reinforce the vision of one branding, one company and one ideal for all staff.

As a result of the successes of this campaign, DHL UK is now using Capital Bonds for many other areas of employee reward and recognition.